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Grey Boho Beach Look

When it comes to grey, I am all in. Always! As my tan is still in winter mode – which means I am feeling like being snow white – I focus more on wearing light and soft colors to reduce the black/white contrast effect LOL. By the way… guess what… I’m now living next to the ocean! FOR REAL! Still unbelievable and breathtaking! Love you so much beautiful Cape Town!

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Summer Body Workout & Diet

Summer is finally coming to South Africa… and (after 2 winters) I’m really looking forward to it! The only thing is – since I arrived in Cape Town – I’m running from one restaurant and food market to the next one and most of this “visits” don’t include healthy food! Out of this, I decided I have to prepare myself for summer, especially because I can feel that my body is screaming for getting back to a healthy food routine (especially after a few weeks where I had to take antibiotic). Therefore, I had a look on  what would be necessary regarding eating and fitness routine.

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Boho Trench Coat

This look is one of my favourite Cape Town winter/spring outfits of 2016. I utterly fell in love with this beautiful coat when I saw it last year while I was for a city trip in Barcelona. My current favourite bag is this one by “Day Birger et Mikkelsen” and this label is definitely a label to watch! Love your collections!

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How to find your Life’s Passion

She already found it… she found her passion and it is amazing to see! Finding MY passion started with a quote from my dad while we attened a concert last summer. He was talking to some friends and at some point he got really serious and told them “the only important thing in life is, not to regret a thing”. I stood next to him, starred at him and the scales have fallen from my eyes: It is true… don’t regret anything in life!

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Barcelona: Travel Guide

Barcelona is definitely one of my favourite European cities. The city is located at the Mediterranean sea in the very north of the Spanish coast, which is probably the reason for it’s uniqueness and flair. You would like to know more about my favourite spots like hotels, restaurants, bars and shopping opportunities?

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Packing List for Travel

Since being home, I have packed for several weekends in Vienna and London, for surfing in Spain, for a quick trip to Graz and of course for Cape Town. I pretty much pack the same basics and essentials with minor modifications depending on location, climate, duration and occasion. But all in all, it’s a solid basic packing list which I wanna share with you.

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Influencer Marketing Guide

Influencer Marketing Definition:

What is an Influencer?

An influencer has the ability to change behaviors or impact purchase decisions in a given context. Influencers are “normal” people, who are often connected to key roles of media outlets, consumer groups, industry associations or community tribes. On the social web, influencers have earned an engaged audience by producing content on specific topics.

What is Influencer Marketing?

Influencer Marketing is a marketing strategy which focus on specific key individuals rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers to meet a business goal by building mutually beneficial relationships.

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