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Influencer Marketing Guide

Influencer Marketing Definition:

What is an Influencer?

An influencer has the ability to change behaviors or impact purchase decisions in a given context. Influencers are “normal” people, who are often connected to key roles of media outlets, consumer groups, industry associations or community tribes. On the social web, influencers have earned an engaged audience by producing content on specific topics.

What is Influencer Marketing?

Influencer Marketing is a marketing strategy which focus on specific key individuals rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers to meet a business goal by building mutually beneficial relationships.


How to Develop a Digital Marketing Strategy

So, why you should concentrate yourself to digital marketing opportunities while you set up a business strategy? So, why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.

Additional, digital marketing is infinitely more affordable than traditional offline marketing methods. But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.

Digital is also fundamentally shifting the competitive landscape in many sectors. It allows new entrants to come from unexpected places. We’re seeing banks get into the travel business in some countries. We’re seeing travel agents get into the insurance business. We’re seeing retailers go into the media business. So your competitor set is not what it used to be.

So, what is about the strategy set-up? To set-up a digital strategy is the process of identifying, articulating and executing on digital opportunities that will increase your organisation’s competitive advantage… let’s start!


How to find New Business Objectives

Your business is successful, your clients are happy, your employees enjoy their work but you want more? Then it’s time to have a look at potential new business objectives. It doesn’t matter if your are a business owner, an agency CEO or just a “normal” employee. I promise you, if there is a good idea there will be a way to implement this idea.