Influencer Marketing Definition:
What is an Influencer?
An influencer has the ability to change behaviors or impact purchase decisions in a given context. Influencers are “normal” people, who are often connected to key roles of media outlets, consumer groups, industry associations or community tribes. On the social web, influencers have earned an engaged audience by producing content on specific topics.
What is Influencer Marketing?
Influencer Marketing is a marketing strategy which focus on specific key individuals rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers to meet a business goal by building mutually beneficial relationships.