Design is everything, according to the new Google Search Quality Rating Guidelines, which were published in November 2015. That’s the reason, why I have a short overview of the most important Web Design Trends/Must Haves/Nice to Haves for the upcoming “creation/development months” for you today.
WEB DESIGN & DEVELOPMENT “MUST HAVES” 2016:
1. Responsive Design:
Responsive designs, which means that the web design adapt to different screen sizes to provide a presentation that is suitable for different kinds of devices, such as mobile phones or tablets, isn’t just important for the “multiscreen-website-usability” it’s also an important SEO factor. Websites which aren’t responsive, have to expect a worse ranking in the search result since April 15 in 2015, because responsive design has now a significant impact concerning the Google search results. Google’s overall goal is, that the user get relevant, high quality search results that are optimised for their devices.
2. Creative Content & Design Elements
- Your content can generate up to 94% more views if you add compelling visual elements and graphics, according to HubSpot.
- The brain processes visual information 60,000 times faster than the time it takes for the brain to decode text
- Visual content makes up 93% of all human communication
- 14% more views can be generated by press releases if they contain photos when published
- You can see a 37% increase in engagement from targeted customers if your article is optimized by adding more compelling visual elements
- With detailed images, you can get the attention of up to 67% of your targeted audiences
- 40% of users online will provide better and more favorable responses to a particular piece of visual content than other plain and text-based content
3. Full-Screen Navigation Design:
Full-screen navigation design is a feature that improves the user experience on mobile devices. Let’s say a user is navigating a website on his mobile phone and he comes across a registration form. As he taps on the registration form, the form jumps to a full-screen size enabling the user to fill out the form in a more natural way.
WEB DESIGN & DEVELOPMENT “NICE TO HAVES” 2016:
1. Parallax Effects:
The word “parallax” is used to describe the perception of distance between objects while moving along a line of sight. For example the objects nearest to you in space will seem to move quicker and more dynamically than “background” objects. So parallax is just a measurement of the difference in position between 2 points from the viewer’s perspective. Since the objects aren’t really moving it’s just a type of illusion like 2D animation. Unfortunately you simply can’t get animation to work in older browsers, therefore fallback methods are quite important.
“Parallax” Best Practices:
cyclemon.com: As the user scrolls between page sections a bicycle follows them along the page – the graphic is perpetually replaced with different bicycle styles.
bakeagency.it: The homepage animates in a circular fashion rotating through different sections of content. It’s not an exact parallax effect but it does incorporate the illusion of depth as the user moves through a line of sight. The reason I’d mark this as a great example is because it’s usable yet still creative and unique with a stylish implementation.
greatforestparkballoonrace.com: The page has a combination of moving background elements coupled with sliding backgrounds. Most of the time you’ll find content sections with backgrounds that clip off some of the top or bottom
2. Front-page Carousels:
Carousels should be seen as a “creative implementation” only, because just about 1% of the user click on a carousel slide, they slow down the site, they have a negative impact on SEO, they don’t always work well on mobile devices and they push the content down. Therefore, be careful with the idea to integrate a front-page carousel.
- Rich animations
- Loading animations
- Hover animations
- Motion animation
- Background animations/ videos
4. SEO friendly One-Pager:
There are plenty of search friendly one page sites, and some very effective techniques to circumvent all of the difficulties.
- Seek Authority: Include social media buttons so that website and its content is easily sharable
- Include multiple H1 tags on the page
- Organize Your CSS for Spiders by placing each section of content within DIVs
- Paginate Your Page
5. Preparation/Brainstormings concerning the Internet of Things:
The Internet of Things has taken app development to a new level. According to Technavio, IoT will grow by 31.72% (CAGR) between 2015 and 2019.
Internet of things map via whatsthebigdata.com
6. Preparation/brainstormings regarding new responsive design solutions for advanced platforms:
Responsive design will no longer be restricted to ‘mobile-first’ or mobile responsiveness only. There are already a plethora of other devices, screens and integrated wearable gadgets like Apple watch, Google Glass and Oculus Rift which are some of the most talked about technologies.
7. Flat Design
8. Card Layouts
9. HD Hero Images
10. Hiding everything under a Burger Menu